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Monday, May 06, 20191:30 PM - 3:00 PM

12. Messaging Matters: Insights from National and Local Message Testing Efforts
Location: Omni Atlanta Hotel, North Tower, M1, Redwood Room

Come learn what public and partner audiences said about nutrition, obesity, and physical activity. This session will start with four examples from national and local message testing efforts. An interactive discussion will follow with attendees on how SPAN, HOP, and REACH recipients can use these findings and how to conduct local message testing efforts.

Session Learning Objectives:
  1. List one benefit of message testing to communication and program efforts.
  2. Share insights and findings from one message testing effort.
  3. Identify how use message testing to support SPAN, HOP, and REACH program and communication efforts.
The following will be presenting:
  • Jill Birnbaum JD Senior Vice President, Field Advocacy Operations, American Heart Association
  • Tennille Collins MPH Program Manager, Mississippi Public Health Institute
  • Amanda Brown MEd, CHES Health Educator, Southern Nevada Health District
  • Paula Clayton MS, RDN, LD Public Health Consultant, National Association of Chronic Disease Directors
Moderated by:

Suzi Gates, MPH, Communication Team Lead, DNPAO, CDC

The following documents and media are related to this event: