The Training ScheduleSession details and meeting materials

12. Messaging Matters: Insights from National and Local Message Testing Efforts

Monday, May 6, 2019, 1:30 PM – 3:00 PMOmni Atlanta Hotel, North Tower, M1, Redwood Room

Come learn what public and partner audiences said about nutrition, obesity, and physical activity. This session will start with four examples from national and local message testing efforts. An interactive discussion will follow with attendees on how SPAN, HOP, and REACH recipients can use these findings and how to conduct local message testing efforts.

Learning Objectives:

  1. List one benefit of message testing to communication and program efforts.
  2. Share insights and findings from one message testing effort.
  3. Identify how use message testing to support SPAN, HOP, and REACH program and communication efforts.



    Suzi Gates, MPH, Communication Team Lead, DNPAO, CDC

    The following documents and media are related to this event: