The Training ScheduleSession details and meeting materials
Communication Strategy Mini-Track
Wednesday, May 8, 2024, 12:45 PM – 4:45 PMFloor 8, Peachtree Ballrooms A and C
Learning Objectives:
During this strategy track, attendees will:
- Learn best practices for strategic communication.
- Identify ways that strategic communication support program efforts.
- Develop a tailored communication approach for at least one of your strategies.
Agenda:
12:45 - 1:05PM. Welcome and Session Guidelines
Speakers:
- Suzi Gates, MPH, Lead Health Communication Specialist Office of Policy, Partnerships, and Communication, DNPAO, CDC
- Lisa Tensuan, RN, BSN, FHI360, Communication Science Partner, Office of Policy, Partnerships,and Communication, DNPAO, CDC
- Melissa Talbot, BA, FHI360, Communication Science Partner Office of Policy, Partnerships, and Communication, DNPAO, CDC
1:05 - 1:15PM. Crafting Connections: Getting to Know Communication and Each Other
Speaker:
- Lisa Tensuan, RN, BSN FHI360, Communication Science Partner, Office of Policy, Partnerships, and Communication, DNPAO, CDC
1:15 - 1:50PM. Diving Deep: The Power of Audience Segmentation
Speakers:
- Ally Garner Spencer, MA, FHI360, Office of Policy, Partnerships, and Communication, DNPAO, CDC
- Recipient TBA
1:50 - 2:05PM. BREAK
2:05– 2:40PM. Building Bridges: Developing Impactful Communication Messages
Speakers:
- Ekta Saksena, MPH, FHI360, Office of the Director, DNPAO, CDC
- Recipient to be Announced
2:40 - 3:00PM. BREAK
3:00 - 3:50PM. From Aspiration to Achievement: Materials, Media Channels, and Examples from DNPAO Recipients
Speakers:
- Marie Grucelski, Health Communications Specialist, Office of Policy, Partnerships, and Communications, DNPAO, CDC
- Jana Scoville, MBA, Banyan Communications, Office of the Director, Office of Readiness and Response, CDC
- Recipient to be Announced
3:50 - 4:00PM. BREAK
4:00 - 4:30PM. Measuring Meaning: A Glimpse Into Communication Evaluation
Speakers:
- Melissa Talbot, BA, FHI360, Communication Science Partner Office of Policy, Partnerships, and Communication, DNPAO, CDC
- Amy Meehan, MPH, FHI360, Office of Policy, Partnership, and Communication, DNPAO, CDC
4:30 - 4:45PM. Curtain Call: Lasting Impressions & Takeaways
Speakers:
- Suzi Gates, MPH, Lead Health Communication Specialist Office of Policy, Partnerships, and Communication, DNPAO, CDC