The Training ScheduleSession details and meeting materials

Communication Strategy Mini-Track

Wednesday, May 8, 2024, 12:45 PM – 4:45 PMFloor 8, Peachtree Ballrooms A and C

Learning Objectives:

 During this strategy track, attendees will:

  • Learn best practices for strategic communication.
  • Identify ways that strategic communication support program efforts.
  • Develop a tailored communication approach for at least one of your strategies.

Agenda:

12:45 - 1:05PM. Welcome and Session Guidelines
Speakers:

  • Suzi Gates, MPH, Lead Health Communication Specialist Office of Policy, Partnerships, and Communication, DNPAO, CDC
  • Lisa Tensuan, RN, BSN, FHI360, Communication Science Partner, Office of Policy, Partnerships,and Communication, DNPAO, CDC
  • Melissa Talbot, BA, FHI360, Communication Science Partner Office of Policy, Partnerships, and Communication, DNPAO, CDC

1:05 - 1:15PM. Crafting Connections: Getting to Know Communication and Each Other
Speaker:

  • Lisa Tensuan, RN, BSN FHI360, Communication Science Partner, Office of Policy, Partnerships, and Communication, DNPAO, CDC

1:15 - 1:50PM. Diving Deep: The Power of Audience Segmentation
Speakers:

  • Ally Garner Spencer, MA, FHI360, Office of Policy, Partnerships, and Communication, DNPAO, CDC
  • Recipient TBA

1:50 - 2:05PM. BREAK

2:05– 2:40PM. Building Bridges: Developing Impactful Communication Messages
Speakers:

  • Ekta Saksena, MPH, FHI360, Office of the Director, DNPAO, CDC
  • Recipient to be Announced

2:40 - 3:00PM. BREAK

3:00 - 3:50PM. From Aspiration to Achievement: Materials, Media Channels, and Examples from DNPAO Recipients
Speakers:

  • Marie Grucelski, Health Communications Specialist, Office of Policy, Partnerships, and Communications, DNPAO, CDC
  • Jana Scoville, MBA, Banyan Communications, Office of the Director, Office of Readiness and Response, CDC
  • Recipient to be Announced

3:50 - 4:00PM. BREAK

4:00 - 4:30PM. Measuring Meaning: A Glimpse Into Communication Evaluation
Speakers:

  • Melissa Talbot, BA, FHI360, Communication Science Partner Office of Policy, Partnerships, and Communication, DNPAO, CDC
  • Amy Meehan, MPH, FHI360, Office of Policy, Partnership, and Communication, DNPAO, CDC

4:30 - 4:45PM. Curtain Call: Lasting Impressions & Takeaways
Speakers:

  • Suzi Gates, MPH, Lead Health Communication Specialist Office of Policy, Partnerships, and Communication, DNPAO, CDC