The Evaluation Institute Schedule Organize and mark your calendars!

Wednesday, May 05, 20214:30 PM - 5:30 PM

Developing Messages, Materials, and Campaigns that Resonate with Intended Audiences
Location: Virtual

Knowing your audience is key to successful communication activities. This session will share examples of how recipients have developed messages, materials, and campaigns for their audiences.


  1. Ellen Cartmell, MPA Communications Specialist, Kentucky Department for Public Health, Frankfort, KY
  2. Megan Ditterick, MS, RD Program Director, SNAP Ed and EFNEP Nutrition and Foods Specialist, North Dakota State University, Fargo, ND
  3. Jacob Davis, MPH Tribal Programming Director, Prevent Child Abuse North Dakota, Fargo, ND
  4. Lee Itule-Klasen, BA, CES-NASM REACH & Unidos Program Manager, Pima County Health Department, Tucson, AZ
Session Learning Objectives:
  1. Identify approaches for testing messages and materials with audiences
  2. Describe ways to develop and disseminate messages and materials with intended audiences

Moderated by:

Nichelle Hoskins, MA Assistant Director of Healthy Living YMCA of Coastal Georgia and Healthy Savannah REACH, Savannah, GA

The following documents and media are related to this event: